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This Facebook for Business workshop is a hands-on workshop developed to teach business owners the importance of being on Facebook, how to set up your Facebook Business page for success and how to navigate around the various features Facebook has to offer. We’ll also delve in to what kind of content to post, where to find it, how often to post and much more.

After completing this workshop, your business page will be set up and optimized, you will know how to post and will have an understanding of the basics of Facebook for Business.

What you will learn

Facebook overview
Why use Facebook for business?
Understanding a Facebook Business Page
How to set up your business page – complete with checklist
How to manage your business page – managing notifications, messages, comments and reviews
Facebook insights & how to read/understand them
Finding your target audience – complete with worksheet
How to market to them
How to create valuable content – where to get content and images
Set up a Canva account and create your first ad
Learn how to schedule a post on your Facebook page – Different types of posts/features
An introduction to Facebook events

Who is this workshop for?

This workshop is ideal for small business owners who would like to:

Gain a better understanding of how Facebook works and why it is useful for small business
Manage their own social media account/s
Increase engagement with their target market

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